For roofing, plumbing, electrical, HVAC & franchises

Get in front of the customers
who are already looking for you.

Service Match Network builds and runs the marketing channels that put your business in front of high-intent local customers — the ones ready to book this week. No shared lead lists. No bidding against four competitors for the same phone call.

Get your demand plan See how it works

No contracts to review today — just a 15‑minute look at your market.

  • Roofing
  • Plumbing
  • Electrical
  • HVAC
  • Franchises
  • Legal
  • Remodeling
  • Solar
  • Restoration

The lead-gen trap

Most service businesses aren’t short on leads.
They’re short on ownership.

Buying leads from a marketplace means renting demand that never becomes yours. Here’s what that actually costs you.

The same lead, sold four times

Marketplaces resell one homeowner to every contractor who’ll pay. You’re not winning the job — you’re racing to dial first and discount hardest.

Your cost per job only goes up

Every competitor bidding on the same list pushes the price higher. You have no lever to pull except paying more for a lead that was never exclusive.

You build nothing you keep

Stop paying and the phone stops ringing the same day. No search presence, no audience, no data — nothing that carries into next quarter.

The fix

Own the channels instead of renting the output. That’s the entire business we’re in.

How it works

Three steps from where you are
to a pipeline you control.

  1. 01

    We map your market

    Service area, ticket size, crew capacity, seasonality, and who you’re actually up against on page one. We don’t propose spend until we know what a booked job is worth to you.

    • Competitor and search-demand audit
    • Capacity and margin modelling
    • Territory and service-line priorities
  2. 02

    We build the channels

    Campaigns, landing pages, tracking and follow-up — assembled as one system rather than five disconnected vendors. Everything is built in accounts that belong to you.

    • Paid search, paid social and local presence
    • Conversion-built landing pages per service line
    • Call tracking and end-to-end attribution
  3. 03

    You get exclusive demand

    Calls and form fills route straight to your team — never resold, never shared. You see exactly which channel produced which job, and we scale what earns.

    • 100% exclusive — your leads only
    • Live reporting on cost per booked job
    • Monthly review and spend reallocation

The stack

Every channel that moves a
service business — run as one system.

Most agencies sell you a slice. Demand doesn’t work in slices, so we run the whole thing and hold one number accountable: cost per booked job.

Paid search

Google and Bing, built around the searches that mean a job is happening — not brand-awareness traffic.

Paid social

Meta, TikTok and YouTube creative built for high-ticket local services, targeted by homeowner signals rather than guesswork.

Local SEO & Maps

Google Business Profile, review velocity and location pages — the compounding asset that keeps working between ad flights.

Landing pages that convert

A dedicated page per service line and city, built to load fast and turn a click into a booked appointment.

Call tracking & attribution

Every call and form tied back to the keyword, ad and page that caused it. You stop guessing which half of the budget works.

Follow-up & retargeting

Speed-to-lead automation and retargeting so the estimates you already paid for don’t quietly go cold.

Track record

Years of generating demand for
roofers and plumbers — and counting.

We’ve spent years doing one thing: turning marketing spend into booked jobs for service businesses. That focus is the whole advantage — and it shapes how we work.

Exclusive Every lead goes to one business. Never resold, never shared with a competitor.
Specialists Service businesses only — roofing, plumbing, electrical, HVAC and franchises.
Yours Campaigns, tracking and data built in accounts under your name, not ours.
Measured Every call and form tied back to the ad that caused it.

Franchise & multi-location

Do you have a franchise?

Running marketing for a franchise takes a different level of knowledge and experience — brand standards to hold to, territories that can’t overlap, budgets split across locations, and franchisees who each need their own phone ringing. We build for that structure from the first conversation. You came to the right place.

Let’s connect

Questions

The things owners ask us first.

Are these leads exclusive to me?

Yes. Everything we generate goes to one business in one market. We don’t resell, syndicate or share a lead with a competitor — that’s the entire point of building channels you own rather than buying from a marketplace.

What does it cost?

It depends on your market, your service lines and how much capacity you’re trying to fill — a single-truck plumber in a small metro and a regional roofing company need very different budgets. We’ll model it against your average ticket and close rate on the first call, and you’ll see the numbers before you commit to anything.

Who owns the ad accounts and the data?

You do. Campaigns, pixels, analytics and phone numbers are built in accounts under your name. If we ever part ways, the assets and the history stay with your business.

How quickly will I see calls?

Paid channels can start producing inside the first couple of weeks once tracking and pages are live. Local SEO compounds more slowly and is the part that keeps paying off later. We’ll set specific expectations for your market rather than promise a number here.

Do you work with my industry?

Our core is roofing, plumbing, electrical and HVAC, plus franchises and legal firms running local intake. If you sell a high-consideration service to a defined geographic market, the model generally fits — tell us what you do and we’ll give you a straight answer.

Am I locked into a long contract?

We’ll cover terms on the call. What we won’t do is ask you to sign before you’ve seen the market analysis and the numbers behind it.

Next step

Let’s look at your market.

Tell us what you do and where you do it. We’ll come back with a read on the demand in your area, what your competitors are spending against it, and what a realistic cost per booked job looks like for you.

  • A 15-minute call, not a pitch deck
  • Your market data, whether or not you work with us
  • No obligation and no contract to sign

Get your demand plan

We’ll only use your details to contact you about your market analysis.